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Less content.

More intention.

Story-led social strategy for
businesses built on something real.
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WHO WE ARE

Your brand took years to build. Your social media should reflect that.

Most business owners we talk to have the same story. They've tried social media — hired someone, done it themselves — and it never quite captured what they actually do. The voice felt off. The content looked generic. And instead of building trust, it quietly undermined it.


The problem isn't social media. It's treating it like a volume game when what your brand needs is someone who takes the time to find the real story — and show up in a way that makes your ideal clients think: these are exactly who I've been looking for.


That's how I work.

Natalia, founder of SoLab Media
Natalia, founder of SoLab Media
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case studies

Success stories from my favourite projects.

Where I helped brands find their voice and reach their goals.

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what we offer

Built around how you actually work.

Every engagement starts with a conversation, not a package.

Full-Service Social Management
Full-Service Social Management
Full-Service Social Management
Paid Social Campaigns
Paid Social Campaigns
Paid Social Campaigns
Social & Content Strategy
Social & Content Strategy
Social & Content Strategy
Content Production
Content Production
Content Production

Start Here

The Storytelling Series

4 story-led content pieces per month. A 3-month arc. Then we reassess.

“She is so much more than just a social media manager… she has really helped our business find a greater sense of identity and branding. She makes who we are as a business come to life.”

— Kira & Suzanna · Co-founders, Twin Waves Wellness Center · Solana Beach, CA

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who it’s for

Not every business is the right fit.

I work with established businesses that have real substance behind them — a craft, a place, a service with genuine depth. The kind of work that deserves to be seen clearly, not just loudly.

You’re probably not looking for viral. You’re looking for a presence that actually matches the quality of what you do — and a strategy you can sustain without burning out.

Natalia in downtown San Diego
On the way to a client session
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Research and references

You’re a good fit if

You have an established business with real history and craft behind it

You’re frustrated that your online presence doesn’t reflect what you’ve built

You want strategy, not just execution

You’re not chasing viral — you want sustainable, intentional growth

You value a long-term relationship over a quick fix

If your business has a story worth telling.
Let's talk.

Strategy-led content planning
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contact
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contact
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contact